If you are receiving more than .10% clickthrough rates you are beating the average, according to a recent study by DoubleClick reported by eConsultancy. The study also found that automotive videos had the highest completion rate, while entertainment had the lowest. The most responsive industry sectors are automotive and health.
While you are thinking about your web advertising give Evan Kruse (ekruse@nrtoday.com) or your advertising account executive at The News-Review a call. We are continually ramping up new programs and our new video ad program is very cool.
