Do it fast, be empathic and cover your legal bases are the first three tips in this post from Bernard Lund in Readwrite.web. There’s more, including having a transition plan, over-communicating to the rest of your team and using the transition to get yourself an A-player.
Daily Archives: July 13, 2009
The Ipsos loyalty study found the happiest employees were also the most loyal. Unfortunately the same study found less thatn 30% of employees felt their employer earned their loyalty. The article from SmartBlog on Workforce cites a study from the authors of Why Loyalty Matters. Their quick tips:
- Help your co-workers
- Give them time and attention
- Compliment and encourage them
- Be worthy of loyalty and trust.
Magazine advertising was down another 21% for the first half of the year compared to year prior. Ad pages were down almost 28% according to What They Think. The news comes on the heels of another layoff at Gannett Newspapers who announced 1,400 would see pink slips. The decline in advertising is not limited to the United States as London’s Daily Telegraph is reporting a loss of about $48 million last year.
Chris Anderson, author of The Long Tail, has just published a new book entitled, Free: The Future of Radical Price. At least during these transitional times free is beginning to look a lot more like Out of a Job.
I suspect Anderson may be substituting free for very inexpensive. Communications are undergoing the same kind of revolution that occurred in the 1600s when shipping brought new and exotic goods from strange lands, or the 1800s when tradesmen and artisans watched manufacturing close traditional cottage industries.
I was reminded of this over the weekend when I purchased a pair of nitrile gloves for $1.98. That is pretty close to free. Consider they were manufactured in China, shipped to the U.S., marketed in Georgia and delivered to Oregon, along with packaging. All to be purchased for the cost of a few minutes of labor in the U.S., even at minimum wage rates
The web takes care of the distribution issues for communication but does little for the acquisition and processing costs for information. Anderson believes, as do many others, that people with enough enthusiasm will provide the content for free to people who wish to freely read or watch. Information that has its limitations, perhaps, but information that is good enough.
Meanwhile, we’re experiencing converging pressures on retail. The economic environment will improve, but fundamental change at retail continues. Old line volume retailers have lost huge chunks of market share to retailers like Walmart who spend relatively little on advertising; substituting low-priced branding for the cost of promotion. Internet direct retailers, like Amazon, beat Walmart at the game by skimming typically high margin goods at low prices with almost free communication costs. Of course, they also benefit from low shipping rates and the lack of an Internet sales tax.
Online advertising supply, far in excess of demand, is keeping online ad rates low and highly fragmented (make that typically very small) audiences erode the promise of nearly free advertising – at least the kind that provides a return.
How will this all look in fifty years? Good question. According to Netcraft.com there are 184 million websites and the rate of growth has been increasing since about 2005. The majority of these sites are commercial. That is a lot of competition for commercial messages.
Retail and media have been closely linked for the past century. At the local level their symbiotic relationship has helped build communities in a way the ultimately benefitted residents, retailers and local media. Community is increasingly defined by communities of interest, rather than geography – but my town, my school, my church, my job will remain among central interests for years to come.
In the book Bowling Alone: the collapse and revival of American Community author Robert Putnam graphically describes the decline of community and social capital, essentially since the broad adoption of television viewing as a central recreational activity. He compares it with the loss of community that accompanied the advent of manufacturing.
Putnam says that out of the sense of isolation that manufacturing jobs created, people developed myriad social organizations like service clubs and charitable groups. He hopes the same kind growth of community activity that occurred in the late 1800s will be facilitated by the growing personal connections on the Internet.
But it looks more like television on steroids and the social impact may mirror what has happened over the past 40 years. The potential for extraordinary opportunities for learning and social interaction exist. How will we choose?
The rise of store brands during a down economy is not as compelling when consumers are purchasing items for their children or their pets. The article is in Progressive Grocer.