Promotion remains a key driver of grocery sales and its importance is growing, according to this article in Progressive Grocer. Coupons and in-store promotion are growth areas and this article provides some insight into categories of goods experiencing sales bumps from promotional activity.
October 12, 2009
Nearly 43% of grocery purchases linked to promotions
Posted by Mark under advertising, Business, Consumer research, Economy, Promotions, retail, Retail TrendsLeave a Comment
