If you purchase web advertising by the click you may find the blog by Harvard Assistant Professor Ben Edelman instructive and useful. He recently published research into fraudulent online advertising practices and his academic research focuses on internet advertising and ecommerce.
I’ve published other items about click inflation and some research that revealed the lion’s share of clicks were provided by a small population of online consumers, but Edelman’s work takes the evolution of online advertising much further. One of Edelman’s titles may give you a sense of his work, “Securing Online Advertising: Rustlers and Sheriffs in teh New Wild West”.
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