Consumers tell Big Research they plan to spend 18% more on Halloween this year.
The holiday continues to grow in favor not only for retailers but adult parties.
So, how will the average $66.28 per person in Halloween spending shake out? Projections in the Columbus Dispatch are: costumes $23.37; candy $20.29; decorations $18.66; greeting cards $3.95.
The most popular costumes according to costumezee.com are: the seven deadly sins, pinup girl, jersey shore, couples and Lady Gaga.
The holiday increasingly appears to be returning to its ancient Roman and Celtic antecedents. The name, Halloween, more closely dates to a somewhat more holy day, particularly in the Lutheran Church where it is also known as Reformation Day. That name commemorates Luther’s nailing of his 95 Theses to a church, on October 31, 1517, complaining of the sale of indulgences and other church practices.
That wouldn’t sell many Lady Gaga costumes, though.