You’ve seen her before; always scouring the clearance racks, looking for the best sales and pulling out coupons at the register. She’s a Bargainista.
For this type of person, shopping is more like a competitive sport rather than a passive activity. This doesn’t mean she sacrifices style for cheap bargains. She is more likely to be pulling together a high dollar look with her expertly selected purchases.
Recently, BIGinsight Analysis conducted a survey that examined the behaviors of those shopping for women’s apparal. Here’s what they found . . .
Shopping Strategies and Behaviors – “Somewhat/Very true”
- Coupons are essential when buying apparel. (36.3%)
- Getting a great deal on apparel is like a “sport” for me. (56.1%)
- I browse social media sites and /or blogs for outfit ideas. (19.6%)
- I enjoy looking through catalogs, direct mail advertisements and circulars for apparel. (48.1%)
- I enjoy shopping for apparel sales and discounts. (58.0%)
- I plan my shopping trips for apparel around the coupons I have. (33.0%)
- I think that shopping for apparel is a necessary evil. (39.2%)
- I try to re-create high-dollar looks on a low-dollar budget. (42.8%)
- Shopping for apparel is one of my favorite pastimes. (31.8%)
- The price of a garment is one of the last things I look at when shopping for apparel. (20.6%)
- Value and EDLP are more important to me than apparel sales or discounts. (49.1%)
Source: BIGinsight™ Monthly Consumer Survey, APR-12 (N=8,724)
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