Since reading “Playing favorites, identifying your best customers” in Entrepreneur.com I’ve been much more aware of how much of our time is consumed by dealing with people who are perpetual problems.
Some have been easy to spot this election season as we find lots of time chewed up by a few letter writers who regularly refuse to provide documentation to back up their political claims. and complaints. They will then argue endlessly that we are obligated to publish their letter as submitted. The takeaway from the Entrepreneur article is that the time we give to these people, week after week, is diminishing our ability to take good care of our best customers and to take care of business.
Every successful business has great customers, but also deals with people who drain time and emotional energy – they suck the joy out of your day. I mentioned this insight to one of our successful, local businessmen who told me he got rid of his worst customers years ago and now he loves his work and his customers, who reciprocate by buying more.
While the customer may always be right, they don’t always need to be a customer – their choice, or yours? The next time you find your in-box stacking up with calls and work for your best customers, while you listen to a chronic complainer, it may be worth remembering you have a choice.