Media

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December 11, 2011

Behind the hype – Who gets what news,where

Posted by Mark under Consumer research, Demographics, Media
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For those whose taste in facts runs to research, Pew Research Center’s Project for Excellence in Journalism is a great place to visit.

Traditional media’s engagement with new media tends to blur the lines as the landscape rapidly evolves and newspaper website continue in aggregate to be at the top of the list of where digital news visitors find their news. Separately, traditional media’s huge investment in original reporting remains the principal source for bloggers and new media sources.

The link above provides some rich statistical facts and here are some highlinghts:

  • Television news is number one for weather, breaking news and traffic
  • Newspapers are the number one source for community news, crime, taxes, local government, arts, culture, social services, zoning and development
  • Internet is tops for restaurants and local business; and ties with newspapers for housing, schools and jobs
  • Radio ties with television as tops for traffic

The survey dates from last January and it will be interesting to watch how these long-held news consumption habits evolve.

 

 

 

July 28, 2011

Money for nothin’ – virtual goods nearing $1B

Posted by Mark under Business, Media
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Remember Seinfeld – the TV show about nothing? The online version is social gaming where virtual goods are translating into real money. Pet rocks and cabbage patch dolls come to mind.

 

July 1, 2011

The next time you read a FB reminiscence that the world should not have changed, remember – the old days are gone, get over it … again

Posted by Mark under Demographics, Media
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July 1, 2011

A video invitation for News-Review advertisers

Posted by Mark under advertising, Advertising Tips, Business, Media, retail, The News-Review
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June 8, 2011

So many choices, why advertise in newspapers?

Posted by Mark under advertising, Advertising Tips, Business, Media
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The world has changed. We’re all looking for the next big thing, especially if we can get there first, cut our costs and gain competitive advantage. Why should you advertise in newspapers, asks Openforum.com

Author Steve Strauss, from the Strauss group lays it out and his reasoning is sound. He cites reasonable costs, especially if your target audience is over the age of 30. He provides more reasoning along with some caveates.

His conclusion: newspapers are the counter-intuitive smart choice.

 

June 2, 2011

Real estate advertising trends – where the action is

Posted by Mark under advertising, Consumer research, Media, Real Estate
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I mentioned in my newsletter (sign up for it using the email link on this page, the service is free) that I would provide a fuller report of a real estate advertising webinar which I attended conducted by Borrell Associates. This link to Inman News provides a fine summary and is provided by a leading real estate industry  publication.

Here are some of the key findings:

  • After a decade of rapid growth real estate firms spend a greater share of their ad budget for online advertising than does any other industry.
  • The share has risen to the level where it is over-invested
  • That spending growth is now over and spending for online is expected to be stable through 2015
  • Though a more diverse mix of media is generally used by successful marketers, online will be the “premier choice for Realtors”
  • Realtors are expected to increase their spending on newspaper advertising
  • That may reflect research that found newspapers are much better (42.2%) than  direct mail (33.4%), email marketing (28%), social media (22.6%) and online ads (17%) as a source of new customers
 

June 2, 2011

Retailers step up mobile/social spending

Posted by Mark under Business, Media, Promotions, retail, Retail Trends
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Washington, May 3, 2011 – In an effort to better serve multi-touchpoint, always-on, and empowered consumers, a growing number of retailers are experimenting with mobile and social initiatives — some that are paying immediate dividends and some that are still in the speculative phase. According to “The State Of Retailing Online 2011: Marketing, Social, and Mobile” report conducted by Forrester Research Inc. (Nasdaq: FORR) for Shop.org, 91 percent of retailers currently have a mobile (more…)

 

May 26, 2011

Facebook basics for your business

Posted by Mark under Media
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With so many businesses talking with customers through Facebook it may no longer be a competitive advantage, but it can be a competitive disadvantage if you are not there.

Facebook’s Director of Local discussed some Facebook basics for small  businesses with USA Today. There is also a video. It is  a good introduction for you.

Our experience with Facebook suggests, like so many things, developing an audience and holding it is the difficult part. The News-Review’s  “Like’s” base  of nearly 2,300 people is the result of lots of promotional activity. If you are seeking professional assistance with your FB page ask your NR account manager to hook you up with Swift Digital Marketing Partners.

 

May 26, 2011

Hate spam? The economics of spam e-mail

Posted by Mark under advertising, Business, Media
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If your e-mail campaign looks weak in the sea of spam competitors, consider this research finding: it took 12.5 million e-mails to sell $100 worth of Viagra.

The New York Times reports that University of California researchers, seeking ways to eliminate spam, found that credit card companies could severely reduce the amount of spam email by rejecting claims from spammers.

Does not sound like they have found a receptive audience … yet

 

May 26, 2011

Five tips for getting more from Facebook

Posted by Mark under advertising, Advertising Tips, Business, Marketing, Media
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So many businesses and business people have Facebook pages that making yours stand out from the crowd is an increasing challenge. Just utilizing FB is no longer much of a competitive advantage.

John Jantsch in his column for Duct Tape Marketing provides his suggestions for improving your return on investment.

Want more?

Your News-Review advertising account manager can hook you up with Swift Digital Marketing Partners who works with many small businesses and entertainment venues in the western United States.

 

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