Some people are so good with names. Our editor, Vick Menard, can remember names from people she met one time, 25 years ago. I am not similarly blessed. Here are ten simple steps to remember names, from Forbes – a name I remember.
Selling Tips
Archived Posts from this Category
April 27, 2010
Hello, umm, what’s your name, again. Tips to remember
Posted by Mark under Business, Business management, Selling Tips, Uncategorized[2] Comments
October 19, 2009
How to Thrive During a Recession
Posted by Mark under Business, Business leadership, Business management, management, Selling TipsLeave a Comment
From: Sammy Pappert
Wormhole, LLC
Recessions can be wonderful. Go ahead and toss in the fundamental secular upheaval all things digital and Internet are creating and we should be downright giddy with delight as we seize opportunity. However, I fear that might not be the case for everyone.
I have been very hopeful that THIS was the downturn which would really and truly and finally cause enough financial pain to catalyze extraordinary change. However, it is starting to look like we’re behaving in the same ways we did in the early 80′s, 90′s and ’00′s and manage most of the pain solely on the expense side of our equation. From my point of view, that won’t cut it…
So, with that preamble and a nod to Tom Peters (it was something he wrote which spurred much of this thinking) here are a handful of suggested notions on how to thrive during this 2008 – 2011 (?) recession:
• Acknowledge that times are bad; that they could even get worse, yet BELIEVE actions, attitudes and decisions made today will create a better tomorrow.
• Expect to work harder, longer and with more intensity and likely with less acknowledgement than ever. Do so willingly.
• For less pay, for now. Get over it.
• Which suggests the corollary that you should volunteer more to establish yourself as indispensable!
• If in sales, make one more call at the end of each day/week. The numbers will add up and eventually serve you well.
• LET’S BE CLEAR ON THIS POINT – sending an email is not a sales call!
• Write a letter.
• [BTW, is there anyone (any company) not in sales?]
• Therefore, these bullets apply to retention (advertisers and readers and viewers) and circulation, nursing, fine dining, manufacturing, hospitality, entertainment, professional services, you name it…any business that ever desires additional market share and to occasionally grow.
• Be nice. Mean it. Truly.
• Relentlessly focus on the details and then (more…)
May 29, 2009
Tired of every customer working you on price?
Posted by Mark under Business, Business management, management, Selling TipsLeave a Comment
Enjoy these examples of somebody else’s woes.
May 19, 2009
Success at retail, selling shoes and hitting goals
Posted by Mark under Business, Business management, management, retail, Retail Trends, Selling Tips, Uncategorized[4] Comments
From Dan Strasser, WD Chamber President
Just the other day I was talking with my son on the phone. He lives in Tucson Arizona. I asked him how his job was going and he said, GREAT! He met his goals for the month. He was the only one in his store to meet the goals and he still had 7 more days in the month. My son works selling shoes in a stand alone shoe store (not in a mall).
I asked him what the goals are, given the economy and all…He told me he had to sell, are you ready for this? $10,000 for the month, yep that was ten thousand dollars worth of shoes. I was floored that a single sales person could sell that quantity of shoes.
I asked him; “how are you able to sell that many shoes?” He told me when a customer comes into the store he believes they are there to buy shoes and he has a whole store to choose from and “even more in the back.” He never thinks about the person walking away without shoes which they are not totally happy with. He said he just listens to them and eventually gets them the shoes they are looking for.
So other than bragging, what is the point of this article? It is an important lesson for all of us. When we see a customer come into the store what (more…)
May 3, 2009
Reach out and sell someone – web enabled mobile
Posted by Mark under advertising, Business, Business management, Consumer research, Demographics, Economy, Marketing, Media, retail, Selling TipsLeave a Comment
We’re increasingly familiar with people walking store aisles and price comparison checking on their mobile phones. Now, a recent study finds that 58% of online consumers own a web enabled phone. Of them 16% have done price comparisons and10% have made purchases using their mobile phone.
March 12, 2009
This girl scout can sell cookies! Using Youtube.com
Posted by Mark under advertising, Advertising Tips, Business, Business management, Marketing, Promotions, Selling TipsLeave a Comment
Newsweek is reporting that an eight-year-old girl scout in North Carolina incurred the ire of local girl scout leaders by taking a commanding lead in the market for girl scout cookies.
She decided she would sell 12,000 boxes of cookies and she would create a video, post it on youtube.com and sell the cookies. Within two weeks she had sold 700 boxes and seriously irritated the local Girl Scout council who told her to take down the video and reminded her the girl scouts prohibit online sales.
February 3, 2009
The top 5 cold calling mistakes from 2008
Posted by Mark under Business, Business management, Selling TipsLeave a Comment
Here is an interesting quick read from the Blaire Group identifying results of their analysis of cold calls and what really doesn’t work. Not surprisingly the inability to manage objections is number one on the list. But, who would have guessed incompetence at leaving voice mail messages for number two. Visit their site for the rest.
