The News-Review
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July 1, 2011
A video invitation for News-Review advertisers
Posted by Mark under advertising, Advertising Tips, Business, Media, retail, The News-ReviewLeave a Comment
June 27, 2011
Today (April 20, 2011) The News-Review launched its online coupon site called, “Steal the Deal”. As we approach late afternoon on day one we have 35 people who have already signed up for a $5 coupon to Smokin’ Friday BBQ.
It would be hard to miss all of the hype about Groupon, a coupon website that has more market valuation than some of the largest newspapers with which it competes. The field for online couponing has proven to be popular with consumers and businesses.
If you’ve wanted to give online coupons a shot talk with your News-Review account manager.
April 5, 2011
News-Review press crew continues to bring home the trophies
Posted by Mark under Business, The News-ReviewLeave a Comment
The News-Review’s press crew is one of the most award-winning of any daily newspaper in the region. This year they earned first places in national competition for complete daily newspaper printed on newsprint and for photo reproduction.
The Web Offset Association contest draws at least 500 entries from all over the United States.
Members of the N-R press crew are Rod Carlson, the press manager, Todd Black, Jon Spencer, Steve Lamphere and Cecil Alexander. Spencer has worked 40 years in the printing business, Lamphere 31, Carlson 25, Black 18 and Alexander 10.
Incidentally, we have the capacity and ability to provide commercial web printing for your business, too. Call 541-672-3321 and ask for Rod Carlson.
July 19, 2010
Nielsen research says those aged 50 and beyond are missed, big opportunity for sales
Posted by Mark under advertising, Advertising Tips, Business, Consumer research, Demographics, retail, The News-ReviewLeave a Comment
Well regard Nielsen Research has added its voice to those who have said advertisers are missing the big opportunity by not targeting people over 50 years of age.
The article in Advertising Age suggests that the market has changed and will continue to change as the population over 50 not only continues to have higher disposable income and funds, but becomes larger, more active and ready to try new things. The article continues that ad agencies have failed to keep up with the changing market by continuing their traditional focus on those ages 18 to 49.
We suspect agencies may start listening because it is not only in the best interests of their clients but should also benefit the agencies financially. Agencies make big money from television advertising and the median age of prime time broadcast is nearing 51 years old. The alternative is to watch a rich, aging audience go elsewhere while chasing younger audiences online – which certainly is a growing business.
Interesting note is speculation that younger audiences will have smaller families, smaller salaries, and they will spend less.
While agencies will likely continue to favor the income television generates for them, we think no one delivers this audience like newspapers. The increased advertising in our Senior Times section reflects this growing interest and you can expect to see continued improvement in that section from us.
July 1, 2010
Roseburg businesses updated on buying trends, opportunities
Posted by Mark under advertising, Advertising Tips, Consumer research, Economy, retail, Retail Trends, The News-ReviewLeave a Comment
The News-Review has contracted with Pulse Research, a national media and consumer research firm, to provide current purchasing trends for goods and services. The information, which is updated quarterly, may be used by area businesses to anticipate consumer demand, more clearly identify market share, and to better time advertising for greater effectiveness.
The program was launched with a breakfast meeting for area businesses led by Pulse Research President, John Marling. Following the breakfast, The News-Review advertising account managers received group and individual training from Marling.
To learn how your business may benefit from this research ask your News-Review account manager or contact either Ad Director Pat Bridges (541)957-4250 or Retail Manager Kathy Bates (541) 957-4207.
April 12, 2010
What do you think about anonymous comments?
Posted by Mark under Business, Media, The News-Review1 Comment
Like most newspaper websites, nrtoday.com allows annonymous commenting. The comments are the most energetic part of our site but are also allow the expression of some of the dumbest and least civil discussions you are likely to run across.
We’ve taken a number of steps to clean this up but not without some abuse from those who shout censorship and bias every time we remove a profane, libelous, or just plain outrageous comment.
The New York Times has an interesting article about how the days of anonymous posting on websites may be drawing to a close. After you have had a chance to read it (and please do so because there are several considerations) I’d be interested in your thoughts.
February 19, 2010
From: Rod Carlson, NR Pressroom Manager
The News-Review has done it again. With the overall efforts of all departments we have placed 1st and 2nd in two categories of the Web Offset Association Print Awards;
- Category A2: Produced using coldset printing on newsprint 4/color (reproduction)
- 1st Place Photo: Spotted in the field (on page 2 of the June 25, 2009 issue)
- 2nd Place Photo: Pussyfooting around (on page 2 of the May 13, 2009 issue)
Both photos taken by Robin Loznak.
- Category D2: Daily newspaper – complete edition printed on newsprint
- 1st Place: Thursday, October 22, 2009 issue
- 2nd Place: Tuesday, May 12, 2009 issue
We’re very proud of press crew members Todd, Cecil, Jon and Steve.
October 14, 2009
Local advertising wins statewide awards
Posted by Mark under advertising, The News-ReviewLeave a Comment
An advertisement for Charley’s BBQ won first place for headline writing in Oregon Newspaper Publisher Association competition. The ad was developed by Renee Talburt from The News-Review.
Also for The News-Review: Robin Loznak’s photo cover for the Umpqua edition won first place; Nathan Miller’s ad for Splitz Family Grill won Honorable Mention for Best Black & White ad; Brandy Phillips won Honorable Mention for Knudtson’s Jewelers most effective use of small apsace; and, Nathan Miller won Honorable Mention for Best Western”s Best Multi-color merchandising ad. The judging was done by newspaper representatives from outside Oregon.
Contact The News-Review to build your award winning ad at 6723-3321.
July 29, 2009
And now, a message for our sponsor
Posted by Mark under advertising, Advertising Tips, The News-ReviewLeave a Comment
July 23, 2009
Rolling the presses at the New York Times
Posted by Mark under Media, The News-ReviewLeave a Comment
Someone assembled a pretty neat photo/video set of the printing end of the newspaper business. The scale is vastly greater but the equipment and processes are not so different from what you would see here at The News-Review around noon every day.
