When you first launch your business, you’re going to be at the bottom of a very tall stairwell, with all your dreams and ideal outcomes at the top. With no IT department, no in-house graphic designer and no marketing wizards, a lot of entrepreneurs will lean on the resources they already have. The issue here is that using a personal email and a thrown-together blog for a website can really hurt your professionalism. Here are a few ways to make your business appear more professional and trustworthy…
Pay Attention to Your Website
From Max Pixel
These days, a business’s website is one of the most valuable assets it has, and can make all the difference when it comes to their professional image. This is going to be the first thing countless prospective customers and partners will see of your brand, and therefore, it certainly isn’t something you can afford to neglect. Take some time to look at your close competitors’ sites, and note any ways in which they’re out-doing you. Then, find ways to bring your own site up to speed. If you’re not all that experienced with coding, or your graphic design is looking a bit clumsy, don’t be afraid to outsource it. This kind of investment will pay dividends!
Get a PO Box
Although it’s gradually being phased out, direct mail still has its place in modern business, and it’s one more factor which will have a direct impact on how professional your brand appears. Getting a PO box service from companies like Physical Address will first of all, keep your home address out of the public domain, and secondly, give your brand a potent dose of professionalism, which believe it or not can make or break a promising business deal. If you were looking to invest in a company, and one seemed to be based in Manhattan whereas another was in some obscure rural town, which one would you be more inclined to choose? If you weren’t already aware, PO boxes operate by you paying a subscription in exchange for a dedicated address in a certain prestigious location. Any kind of mail that arrives there for your business is immediately forwarded to your home. Simple as that!
Like any modern business, photos and videos are probably going to make up part of your marketing strategy. As great as modern smartphone cameras are, they’re not really something you can depend on when you’re trying to make your brand come off as professionally as possible. Photos are one of the best ways to give your customers and partners a taste of the standards you keep at your business, so make sure they’re of a decent quality! After planning out the kind of photos you’re going to use in a given marketing drive, hire in a professional photographer, or reach out to a professional product photography service. Both of these options will ensure that the angle, lighting and so on is of a professional quality, and that you get all the post-shot touch ups that your competitors are using.