Your little corner of the internet isn’t like the newsagent at the end of your street.
While that little corner shop has maybe three or four competitors, you website is battling against a market of millions. And while your newsagent is simple to find, your website has to negotiate search rankings and the whims of Google.
Indeed, being an internet shop ain’t easy. With Amazon pushing its weight around like a mad king, you’ve got to up your game to prove you’re efficient, timely and great at customer service.
With that in mind, what can you do to make your net business soar?
Pick a perfect parcel
We’ve all suffered at the hands of a dodgy delivery service. They’ll tell you they’re showing up between 9am Monday and 5pm Friday, so you stretch out and wait. But, after a few decades, you lose patience, only to find a note on your door which reads, “Sorry we missed you! Will try again next millennia!”
It’s like a real life Waiting for Godot – and you don’t want it for your customers.
If you shop around, you’ll be able to find an international courier you can trust.
Since the Royal Mail became privately owned, a ton of smaller delivery companies have sprung up to try stealing the throne. And with competition comes greater diversity – and a greater acuteness towards customer service.
Real time tracking, first class privileges and much more are available from certain companies – so be sure to shop around.
Beat Google at its own game
Search engines are the lifeblood of the internet. They’re how we find the best sites and weed out the rotten ones. That’s why websites are so worried about what Google thinks of them, and why companies optimise their pages to curry favour with the net giants.
All you need for basic optimisation is to make your keywords relevant to your content, make your content interesting and your design intuitive. You’ll be racing up those Google rankings faster than Mo Farah on a lightning bolt.
Know your customers
Are you aiming your website at 20-something hipsters, 40-something curmudgeons or 80-something retirees? Don’t know? Then your website is doomed from the start.
Just like in any business, you’ve got to decide on your niche and serve it well. Imagine you’re a funeral services company. How well do you think your customers will react if you’re posting coffin selfies every lunchtime? Not well, is the answer.
Corner your market and create content that matches their interests. The ideal internet business provides more than just product – it provides a site that customers will visit again and again.
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