Budgets are a necessary evil for many businesses and there is often a bit of a juggling act going on between the need for advertising to generate sales and the cost associated with spreading the word about your company.
Advertising doesn’t have to be expensive and there are plenty of savvy ideas and tips that you can use to advertise your business on a budget.
Generate some PR
PR is basically a free resource, you just have to tap into it and have something worthwhile to say or announce, so that media outlets will listen and give you some valuable “free” advertising for your business.
Make the most of your local press, who will often be looking for stories to fill up their column inches. A carefully-timed press release even if it involves taking out a paid advert at the same time, will still offer you good coverage for minimal spend.
Another cost-effective method of advertising is to network with other complimentary businesses who are not competing against you.
You might be able to do a contra deal where you agree to advertise each other’s business on your website or premises, which is mutually beneficial and can only be helpful for both parties if you are not treading on each other’s toes in terms of what you offer to your customers, but might be of interest to the same pool of consumers.
The extraordinary growth of social media has meant the way many of us interact with each other has fundamentally changed, and it also offers a great opportunity to tap into a potential stream of new customers at relatively little cost.
Prime sites like Facebook offer a range of advertising and audience targeting options such as being able to find people who suit the right demographic profile and have interests suited to the product of service you offer.
There is a cost associated with advertising on sites like Facebook but there is also the prospect of interacting with potential customers and spreading the word about your business, which means you should be able to get plenty of bang for your buck, which is great if you have a tight budget.
Produce your own marketing materials
If you are on a budget, one of the best ways of stretching that money is to produce your own in-house marketing materials.
High quality printers are easily affordable these days and those that need to save on refilling ink cartridges needn’t be concerned, as the cost of printing your own brochures and leaflets as well as business cards and other promotional material, will still be cheaper than if you use an external printing service.
Modern laser printers allow you to print your own professional quality full-colour promotional material, so take advantage of this chance to keep within your advertising budget without compromising on the look or feel of the literature that will be presenting the face of your business.
There are plenty of low cost advertising options for a business on a budget, so make sure you take advantage of some ideas that can deliver great value for money.
John Sollars has been in business for many years and has amassed quite a bit of knowledge under his belt. When he gets the time, he likes to share what he has discovered by posting online. Look for his informative posts on many websites and blogs.